Space Grotesk
Your home has four legs.
Brand and press
Meet the family behind the mark.
FIBI, RIKO and BRUNO. Three different sizes and faces, one shared idea: a personal companion. A model name and a dog’s personal name are two different things.
Logo
A route before a silhouette.
The ROBODOG wordmark is custom-drawn, with SI in a raised field. Its companion symbol is a four-point route with a deliberate centre gap. Use the master vector artwork; never redraw it as a paw, head, shield or typed wordmark.
Colour
Pearl, warmth and a little spark.
Pearl white and soft ivory give the dogs their warmth. Rose gold belongs to FIBI, a lively bright accent to RIKO, and warm stone to BRUNO. The existing palette names below identify the site colours.
- Ink
- Charcoal
- Graphite
- Mist
- Frost
- Signal
- 70% Ink / Charcoal
- 20% Frost / Mist
- 7% Graphite
- 3% Signal
Typography
Letters that can stand still.
Space Grotesk carries the big thought. DM Sans does the explaining. IBM Plex Mono labels the facts and figures. The wordmark is custom vector artwork.
DM Sans
FIBI, RIKO and BRUNO. Three different sizes and faces, one shared idea: a personal companion. A model name and a dog’s personal name are two different things.
IBM Plex Mono
FIBI / S · Development target: 24 cm
RIKO / M · Development target: 48 cm
BRUNO / L · Development target: 68 cm
Voice
Big thought. Small act.
Human first
Begin with a person and a day, then show what the dog does.
Exact claims
Show the action and what it helps with. Label plans as plans and put a development-target label beside every performance figure.
Calm protection
Describe sensing, light, distance and help without suggesting force.
Clear control
Name who can open HOLD, keep memory, turn on the camera and export media.
Applications
The family, in the places it belongs.
01One family resemblance. Three faces you would know anywhere.
02A name and a route, drawn with room to breathe.
03A quiet first meeting with the form inside.
04The interrupted route, clear at a small size.
05A single dog. A single sentence. A city pauses.
06Space to meet each body at its true scale.
07Useful objects in the same restrained colours.
08The Signal arc and an owner-bound identity.
09An ordinary scene strong enough to hold the frame.
10Names, marks and portraits of the family.
11A place to rest, charge and begin again.
12The Little One. The Explorer. The Gentle Giant. Three models with their own character.
Press
Talk to us.
For press enquiries, identity assets and portraits of the family, write to the ROBODOG SI team.
[email protected]